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Professional History

July 2019 - March 2022

Global Director, Product and Commercial Marketing - IDEXX BioAnalytics

Selected to design and lead the product marketing organization while supporting expansion to a growth-centric business. Managed a $38M operating budget.

  • Instituted analytical discipline resulting in data-driven decision-making across business segments and generated key business insights and more accurate forecasts and budgets.

  • Led complete product management and commercial marketing, including product life cycle, strategy development, end-to-end customer experience, and insight generation across service portfolios.

  • Executed a clear marketing strategy, new business operations, and a product development framework, providing product roadmaps, sales enablement tools, pricing strategies, and new digital channels. 

  • Leveraged market research and developed new business strategy forecasted to generate 15% in annual CAGR.

  • Revamped an existing brand, leading to 35% growth in a stagnant category by leveraging findings from customer research.

  • Bolstered use of existing products by 45% by establishing new product development initiatives.

  • Increased leads, customer website impressions, and LinkedIn connections by 30% by developing innovative digital marketing strategies.

  • Built and designed a new multi-functional product marketing organization and mentored and accelerated the success of team members resulting in three promotions in 12 months.

June 2017 - July 2019

Associate Director, Commercial Learning and Development

Empowered to handle the revitalization and transformation of the Commercial Learning and Development organization for the Companion Animal Group (CAG), representing 85%+ of company revenue.

  • Expertly managed an $8M North American training and events budget.

  • Established and implemented customer engagement strategies, virtual learning, and live experiences; increased revenue by 53% and engagement by 40%. 

  • Led the evaluation and Implementation of new learning management systems (LMS) and learning technologies.

  • Developed and orchestrated delivery of comprehensive internal and external audience education content and curriculum including webinars, live meetings, seminars, certifications, and e-learning.

  • Expertly conceptualized strategies for national and regional tradeshows with engaging content to drive business growth and ensure seamless execution.

  • Spearheaded onboarding of sales professionals to generate over 70% growth in sales force expansion in six months by aiding the institution of a go-direct market strategy.

  • Accelerated revenue by 25% on key objectives by creating sales training models with multi-mode delivery, first-ever live certification process; and personalized training by role type.

  • Enhanced team by 40% by designing and constructing a new multi-functional commercial learning organization (40+ people) and mentored and accelerated the success of team members resulting in six promotions in 24 months.

August 2013 - May 2015

CAG Diagnostic Marketing Programs Manager

Chosen to streamline and evolve program design across business lines for a centralized commercial marketing organization for the Companion Animal Group (CAG), representing 85%+ of company revenue.

  • Spearheaded more than 70% of all new business to support the organization’s products and services via ownership of design, development, and deployment of customer acquisition strategies.

  • Bolstered reoccurring revenue by 20% and doubled customer enrollments through revitalization of a highly successful loyalty program.

  • Grew capital placements by 10% by supporting mixed sales models and launching an agency distribution framework, including contract negotiations.

  • Amplified sales team engagement by 50% by creating a quarterly kickoff meeting cadence for an NA sales organization.

  • Led strategic planning and drove commercial alignment across lines of business and the customer-facing organization.

  • Supervised, motivated, and developed a team of eight highly competent professionals.

October 2006 -  April 2011

Product/Marketing  Manager, Digital Imaging

Managed all product management and commercial marketing strategies.  Executed worldwide launch plans for new products and software, including equipment launches of Computed and Digital Radiography systems.  Supported ~$30M operating budget.

  • Quantified market opportunities and customer needs. Developed strategy to deliver revenue growth in NA and EU.

  • Led cross-functional team through Agile redesign of PACS software, developed practice management system module and medical record connection, and leveraged customer research, usability, and beta testing cycles.

  • Refreshed brand, including product positioning, naming, packaging, sales enablement tools, and website.

  • Defined end-to-end customer experience and evolved bare bones installation process to include two-day onsite training and complete library of customer training resources.

  • Expanded sales channel footprint, Defined, negotiated, and established European agency distribution agreement.

Additional Experience

Marketing Manager, In-House Diagnostics (2011 – 2013)  |  IDEXX, Westbrook, ME

Marketing Director |  Baker, Newman & Noyes, Portland, ME

Marketing Coordinator  |  Mellon Bank, Medford & Boston, MA and John Hancock, Boston, MA

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